> For the complete documentation index, see [llms.txt](https://help.advance.blueeyes.tw/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.advance.blueeyes.tw/advertising/facebook-ads/what-is-facebook-ads.md).

# 什麼是 Facebook 廣告？

Facebook 廣告是當您在瀏覽 Facebook 時，穿插在動態貼文中的文章，即使現今有許多的社群軟體，Facebook 使用人數還是占全球大宗，因此臉書上的廣告數不勝數，讓廣告發揮吸引瀏覽者的眼球。

### 1. Facebook 廣告特色

* **真實用戶名單，精準所訂目標**

Facebook擁有龐大真實用戶群，且用戶資料能提供年齡、性別、興趣、關注議題、使用習慣等，進行更精準的廣告投放。

* **即時互動性，口碑行銷零成本**

即時直接的互動，直接了解消費者看法，即時提供回應，建立粉絲認同感，以最低成本有效達成口碑行銷。

* **彈性調整，利益最大化**

廣告刊登後，仍可調整廣告活動內容、圖片影片、連結、預算等，也可藉由測試後得知何種廣告較受歡迎，進而做調整。

* **外連廣告，導入網站流量**

透過Facebook廣告對有興趣的目標客群投放外連廣告，提升品牌興趣才是有效溝通。

{% hint style="info" %}
精準鎖定潛在受眾，立刻委託藍眼科技[ Facebook 廣告代操作服務](https://advance.blueeyes.tw/facebook-ads-plan-guaranteed.php)！
{% endhint %}

### 2. Facebook 廣告刊登位置介紹 

Facebook 廣告基本上提供5種主要類型供使用者選擇，分別為動態消息廣告(桌面)、動態消息廣告(手機)、右側廣告、Audience network(手機)。

{% hint style="info" %}
藍眼科技[ Facebook 廣告保證曝光及保證點擊方案](https://advance.blueeyes.tw/facebook-ads-plan-guaranteed.php)，均可在所有版位投遞廣告。
{% endhint %}


---

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