> For the complete documentation index, see [llms.txt](https://help.advance.blueeyes.tw/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.advance.blueeyes.tw/advertising/instagram-ads/what-is-instagram-ads.md).

# 什麼是Instagram廣告？

 Instagram 現在已成為不可忽視的高人氣社群平台，其貼近年輕人的介面設計與風格更是有利於品牌培養忠實粉絲。而自從開放 IG 限時動態廣告後，投放 IG 廣告更一舉成為品牌優先選用社群廣告曝光管道之一。

Instagram 廣告會出現在用戶的 Instagram 動態消息和限時動態中，並會與對方追蹤的 Instagram 帳號和主題標籤，以及對方興趣相關的推薦帳號一起顯示。Instagram 廣告也會出現在「探索」版位，Instagram 探索可讓用戶探索自己尚未追蹤的帳號。用戶在「探索」點按相片或影片時，也可能會在瀏覽體驗的過程中看到廣告。

Instagram 廣告十分重視圖片的呈現，跟其他平台的廣告比起來，Instagram 廣告圖片影響廣告成效的比例是十分大的，因為不論是限時動態廣告，亦或是貼文廣告，大眾第一眼看到的絕對是圖片，再來才是文字，所以今天當你的廣告圖片夠精美或是夠有亮點，足夠抓住消費者的眼球，那你的Instagram 廣告就成功一半了。

* **以「視覺行銷」為導向，快速抓住網友的眼球**
* **限時動態直立式影片，完全深入 18-34 歲族群的日常生活中**

{% hint style="info" %}
精準鎖定年輕族群的潛在受眾，立刻委託[ Instagram 廣告代操作服務](https://advance.blueeyes.tw/instagram-ads-plan-guaranteed.php)進行廣告投遞！
{% endhint %}


---

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